Frequently Bought Together (FBT)

The Frequently Bought Together booster in SalesMax helps you increase your average order value by suggesting related products directly on the product page. With flexible layout templates, content controls, and smart filtering, you can boost conversions effortlessly.

πŸ’‘ This booster is ideal for promoting complementary products and encouraging bundle purchases. Example: “Laptop” + “Laptop Bag” + “Mouse”.

Example Scenarios: #

  • Selling a laptop? Suggest a laptop bag and wireless mouse.
  • Offering skincare? Recommend a toner and moisturizer along with the serum.
  • Running a fashion store? Pair a shirt with matching trousers and a belt.
  • Selling a smartphone? Offer a case and screen protector in one click.

Booster Setup Overview #

1. Navigate to SalesMax β†’ Sales Boosters
2. Click on “+ New Booster

3. Choose “Frequently Bought Together (FBT)” booster

4. Name your booster, configurate settings and save

Template Type #

Choose how you’d like the products to be displayed:

Minimal / Vertical – A simple and clean vertical layout that organizes products in a professional list. Great for stores focused on clarity and a distraction-free shopping experience.

Colorful / Vertical – A vertically stacked layout with bold colors and highlights. Perfect for showcasing offers in a more vibrant and attention-grabbing way.

Minimal / Horizontal – A space-saving horizontal layout that maintains clarity. Ideal for narrow or mobile-friendly layouts where vertical space is limited.

Colorful / Horizontal – Combines horizontal flow with colorful styling to promote offers with more visual impact. Designed to stand out and encourage more interaction.

Minimal / Horizontal Bundle – A sleek horizontal layout tailored for bundled products. Focuses on clarity and compact design β€” excellent for showing fixed product combos.

Colorful / Horizontal Bundle – A visually rich layout for bundled offers with accent colors and highlights. Great for driving attention to combos with strong promotional appeal.

πŸ’‘ The selected template may affect the availability of some display options and elements in the Appearance section.

Appearance Settings #

These settings let you control the actual booster display and messaging:

Section Title

Customize the section title (e.g., β€œBuy These Together & Save”).
This helps customers immediately recognize the purpose of the section.

Section Subtitle

Optional supporting text shown below the main title.
Use it to add a short explanation or promotional message (e.g., β€œPair these items for the best experience” or β€œComplete your bundle”).
It adds extra context and encourages engagement.

Highlight Badge

Displays a small badge or tag next to the title or product list.
Ideal for drawing attention to a special deal (e.g., β€œHot Deal”, β€œBest Offer”, β€œLimited Time”).
This element can improve visibility and urgency.

CTA Button Text

Customize the text displayed on the booster’s call-to-action button (e.g., β€œAdd All to Cart”, β€œGet This Combo”, or β€œClaim Deal”).
This text directly influences how customers interact with the booster and can increase engagement when phrased clearly and persuasively.

Filters / Apply To #

This section allows you to define where the booster should appear, by targeting specific products or groups of products using basic filters.

You can control booster visibility using:

All Products

Display the booster on all product pages across your store.

Specific Products

Select individual products manually.

Product Categories

Limit visibility to products belonging to selected categories.

Product Tags

Show the booster for products with matching tags.

Product SKUs

Target specific SKUs for precise control.

Β 

Filter Logic (Match Rules)

SalesMax gives you the option to choose how these filters are evaluated:

Match any (OR logic)

The booster will be triggered if the product matches at least one of the selected conditions.

Match all (AND logic)

The booster will only appear if the product matches every selected condition.

πŸ’‘ Tip: This flexibility allows you to create both broad and highly-specific targeting scenarios depending on your campaign goals.

Display Settings #

Choose where on the product page the booster will appear:

  • Top of the product page
  • Bottom of the product page
  • After product summary
  • Before product tabs
  • Using shortcode

πŸ’‘ Use the Shortcode option to place it manually on the product page:

[salesmax_fbt]

Manual Configuration per Product #

You can also manually set which products should appear together for a specific product.

To do this, go to the product edit screen and find the SalesMax booster settings panel:

This allows you to override global booster filters and define custom pairs.

πŸ’‘ Tip: Use 2–3 suggested products for the best balance of visibility and conversion.

Frontend Result #

When configured, the booster displays selected products with add-to-cart buttons and bundle pricing on the product page.

Cart Page Discount Display #

If you set the discount in this booster like this:

Then when customers add the product combination to their cart, they will see a discount badge applied to those products directly in the cart page:

Troubleshooting #

If your booster isn’t displaying as expected, check the following:

  • Are matching filters properly applied to the product?
  • Is the booster status set to active?
  • Have you chosen a correct display location?
  • Is the product published and purchasable?
  • Are there any caching plugins delaying changes?

Frequently Asked Questions (FAQ) #

If you’ve configured everything correctly but still don’t see the booster, it might be due to your page builder setup. If you’re using Elementor to design the product page, follow these steps:

  1. Open the single product template in Elementor
  2. Locate the SalesMax widget in the Elementor widget panel
  3. Drag the widget to your desired location and choose the corresponding booster (e.g., Frequently Bought Together)
  4. Save and publish changes

This ensures full compatibility and dynamic display based on product conditions.

If the issue persists, you can contact our support team (see below).

Yes. You can override global filters by manually selecting specific products inside the SalesMax booster panel on each product edit screen.

Absolutely. If the linked products include variable products, the booster will display variant selectors where necessary.

Yes, but keep usability in mind. It’s best to avoid overwhelming the user β€” use boosters that complement each other and assign them strategic display locations (e.g., one before the Add to Cart button, one in a tab).

Global Booster Settings (applies to all boosters)

Each SalesMax booster includes a set of “global control options” available at the bottom of the configuration panel. These settings allow you to fine-tune when and how your booster appears.

Start & End Date

You can set a “start date” to activate your booster at a specific moment β€” perfect for flash sales, product launches, or seasonal campaigns.

Start date: Select the day when the booster becomes active
End date: Automatically deactivate the booster after a chosen date

Need Help?

Still have questions or need more help setting up this booster?
Visit our community forum to ask questions, report issues, or get personalized assistance from the SalesMax team -> SalesMax Support Forum

Was this Article helpful?