Hello,
You need to close the Setup Wizard, then go to Appearance > Install Plugins and make installation of required plugins. Next step, go to Theme Options > Import/Export > Dummy Content and select Base Content to import posts, projects, products and simple menu. Press the install Base Content button. Wait until you see the Success message. Then install the desired version. Read more – https://xstore.helpscoutdocs.com/article/34-demo-content
Also, make sure you have checked all the server requirements before the installation https://xstore.helpscoutdocs.com/article/60-xstore-theme-requirements
Regards