1) Product page banner can be set in Dashboard > Theme options > Shop > Product Page Banner.
2) To display product categories instead products on your Shop page, please navigate to Dashboard > Woocommerce > Settings > Products > Display and set ‘Shop Page Display’ to ‘Show Categories and Subcategories’.
Unfortunately those banners from our demo can not be displayed on Shop page as they are created using Visual Composer’s “Banner” element.
