Hi,

You need to extract the theme from the zip file.

The zip file you received as a part of your purchase is not the theme.

The theme is contained within: XStore_ Multipurpose_Woocommerce_Wordpress_Theme\XStore Theme

Look for the zip file that looks like: “XStore_Theme_vX.X.X.zip”. Extract this to your desktop. This is the actual theme file you need to install.