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  Enduratex

  Participant

  February 27, 2026 at 10:27

  We have a number of pages in our client site that need to link to a product, and have that product page automatically show and load the image for a specific variation.

  For example – on this product:
  https://enduratex.site/product/independence-iii/

  We need to load the page with single variations loaded, like this:
  * https://enduratex.site/product/independence-iii/?attribute_swatch=Cosmos
  * https://enduratex.site/product/independence-iii/?attribute_swatch=Flirty+Fox
  * https://enduratex.site/product/independence-iii/?attribute_swatch=Hope%27s+Pink

  Unfortunately, this doesn’t work, and the variation swatch does not load.
  Is there any other, better way to do this?

  Thank You in Advance!

  #466678 Copied
  1 Answer
  

  Andrew Mitchell

  Support staff

  February 27, 2026 at 10:55

  Hello, Enduratex,

  In WooCommerce, a “deep link” to a specific variation works only through standard attribute parameters, namely:
  – The key should be in the format attribute_{taxonomy}
  – For a global attribute, the taxonomy usually starts with pa_
  – The value should be the term slug, not the label

  In your case:
  – Attribute slug (taxonomy) = pa_swatch
  – Attribute value (term slug) = bronzed-peach

  Therefore, the correct URL should be:
  https://enduratex.site/product/independence-iii/?attribute_pa_swatch=bronzed-peach

  Best regards,
  8Theme Team

  #466680 Copied
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