If your customer buys the Downloadable product https://docs.woocommerce.com/document/managing-products/#section-15 he gets access there. It’s not theme option, it’s the WooCommerce plugin option. If you want to remove that tab go to WooCommerce > Settings > Advanced > clear the Downloads endpoints.
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One standard license is valid only for 1 project. Running multiple projects on a single license is a copyright violation.