Hello,
1. Go to Theme Options > Shop > Product Page Banner.
2. Rename your Shop page to “Watches” and change products page in Woocommerce > Settings > Products > Display > Shop Page.
3. Change product permalinks in Settings > Permalinks ( http://docs.woothemes.com/document/permalinks/ ). Set “Product category base” to /shop.
Regards,
Eva Kemp.















