Hello @PR,
To ensure that products are displayed in alphabetical order, please navigate to Xstore > Theme Options > Woocommerce > Product Catalog > Default Product Sorting > Select Default sorting (“Custom Ordering + Name”) and save the changes. We have tested this on our test site and it is working correctly. For further reference, please refer to the image provided at the following link: https://postimg.cc/JDZYWQfp
Best regards,
8Theme’s Team