filesystem => direct is required if you want to install plugins and child theme using setup wizard but you can also skip setup wizard and do this manually from Appearance > Install plugins and Appearance > Themes > add new, after that import demo content via XStore > Import Demos.
Can you upload an image when a default theme is activated on your site?
Let us know if you need any further assistance.
One standard license is valid only for 1 project. Running multiple projects on a single license is a copyright violation.