Please click on + and add row element and you will be able add needed elements inside the row, like http://prntscr.com/hbtw2a
Here you may find more information – https://wpbakery.atlassian.net/wiki/spaces/VC/pages/4030510/WPBakery+Page+Builder+How+To+s
Also, you need to update theme to 3.3 version https://www.8theme.com/demo/docs/royal/#!/installation_upgrade and update all required plugins: https://www.8theme.com/download-plugins/ http://prntscr.com/gtwfrk
Before uploading theme files delete “woocommerce” folder, which is located in wp-content/themes/royal/ to avoid problems with old files (it’ll be reuploaded from a new theme package).
Don’t forget to create backup of your files and database before starting update process!
You need to enter your purchase code to activate the theme and skip Setup Wizard.
Regards